GGL Projects, Inc.

Also known as: Sitejabber.

The FTC charged that GGL Projects, doing business as Sitejabber, misrepresented that ratings and reviews came from customers who had received or experienced products, inflating ratings and review counts. The FTC finalized a consent order restricting those claims.

1Official action

2Business names used

Resolved. Refunded, settled, ceased operating, or the claim did not hold up. Kept for the record.

Identity

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Registrations: In the Matter of GGL Projects, Inc. d/b/a Sitejabber (FTC administrative proceeding, 2024)
Jurisdictions: United States (federal)

GGL Projects, Inc., doing business as Sitejabber, offered an AI-enabled consumer review platform. The Federal Trade Commission charged that Sitejabber misrepresented that ratings and reviews came from consumers who had received or experienced the reviewed products or services, which allegedly inflated average ratings and review counts.

According to the complaint, Sitejabber collected feedback for online business clients at the time of purchase, before customers received their purchases. Consumers were asked to rate their shopping experience so far. Sitejabber allegedly used those point-of-sale ratings and reviews in client averages and review counts, and claimed that the ratings indicated most customers were generally satisfied. The ratings and counts also appeared in Google and other search results.

The FTC also alleged that Sitejabber provided clients with pre-fulfillment product feedback tools. Those tools asked why a customer chose a product and requested a five-star rating. The complaint said this gave clients the means to present the feedback on their own websites as reviews from customers who had received the products.

The proposed consent order barred Sitejabber from misrepresenting, or helping others misrepresent, whether ratings and reviews reflected customers who received or had an opportunity to experience a purchase. It also prohibited other misrepresentations about ratings, averages, or reviews the company collected, moderated, or displayed. The Commission approved the consent as final in January 2025.

What is not established

The supplied documents report an administrative complaint and consent order, not a finding after trial.

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