James D. Noland, Jr.

Also known as: Jay Noland, J.D. Noland, J. Noland.

A federal court found that James D. Noland, Jr. operated Success By Health and VOZ Travel as pyramid schemes using false income promises, and violated a prior order. The court imposed permanent multilevel marketing bans and a $7.3 million judgment.

2Official actions

$7MAlleged consumer losses

$7.3MRedress ordered

2Business names used

2017Active since

Resolved. Refunded, settled, ceased operating, or the claim did not hold up. Kept for the record.

Identity

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Registrations: FTC v. James D. Noland, Jr. (U.S. District Court for the District of Arizona, 2020)
Jurisdictions: United States (federal)

Court found two pyramid schemes and an order violation

The FTC sued James D. Noland, Jr., also known as Jay Noland, J.D. Noland, and J. Noland, in January 2020. The complaint alleged that Noland and other defendants operated Success By Health as an instant coffee pyramid scheme that used false promises of wealth to attract thousands of consumers. The FTC alleged that defendants took more than $7 million from consumers and that fewer than 2 percent of participants received more from the defendants than they paid.

Success By Health sold an instant coffee called MycoCafe. The FTC alleged that recruiting affiliates took priority over retail sales and that consumers were told the masses could earn more than $1 million each month in commissions. An amended complaint added allegations about VOZ Travel, whose memberships cost at least $1,000. The FTC alleged that defendants promised access to a travel platform and recruiting rewards, but that the platform had not launched and had no imminent launch date when the case was filed.

In May 2023, the federal court found that Noland and the other individual defendants operated Success By Health and VOZ Travel as pyramid schemes using false promises of financial freedom. It also found Noland in contempt of a prior order that barred him from pyramid schemes and from misrepresenting multilevel marketing income potential. The court permanently banned the individual defendants from participating in multilevel marketing.

The ruling imposed a $7.3 million judgment on Noland, Scott Harris, and Thomas Sacca. The FTC said any amount recovered would be used for consumer redress.

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First recorded January 16, 2020 · Last updated September 6, 2024