Devumi, LLC
Devumi sold fake indicators of social media influence. It settled what the FTC describes as its first ever complaint challenging that practice, with a final court order entered in October 2019.
Resolved. Refunded, settled, ceased operating, or the claim did not hold up. Kept for the record.
Identity
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- Registrations
- Devumi, LLC (FTC case 182-3066, final order entered October 22, 2019)
- Jurisdictions
- United States (federal)
The first case of its kind
On October 21, 2019 the FTC announced it had halted the deceptive online marketing tactics of two companies and their principals. The first sold fake indicators of social media influence.
Devumi, LLC and its owner and chief executive German Calas, Jr. agreed to settle what the FTC describes as its first ever complaint challenging the sale of fake indicators of social media influence. The court entered the final order on October 22, 2019.
The second case announced the same day concerned a cosmetics firm whose chief executive directed employees to post fake reviews of its products on a major retailer’s website without disclosing that the reviewers worked for the company.
What is not established
The supplied document is a short case page summary. It does not describe the specific claims, the volume of fake indicators sold, the buyers, or any monetary relief, so none of that is recorded here.
Sources
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- Enforcement action February 26, 2021
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First recorded February 26, 2021 · Last updated February 26, 2021