Lurn
The FTC alleged that Lurn sold online business coaching with unsupported earnings claims and costly additional coaching. Court orders required Lurn and its CEO to turn over $2.5 million, and the FTC later sent refunds.
Resolved. Refunded, settled, ceased operating, or the claim did not hold up. Kept for the record.
Identity
Published so you can confirm this entry refers to the party you are checking, and not to somebody who shares a name.
- Registrations
- FTC v. Lurn (FTC federal court action, 2023)
- Locations
- Maryland
- Jurisdictions
- United States (federal)
Court orders and refunds followed earnings claim allegations
The FTC sued Maryland-based online business coaching seller Lurn in September 2023. The complaint alleged that Lurn sold money-making programs using unsupported claims about the income consumers could earn. Marketing included claims that a participant could become a “Stay-At-Home Millionaire” and could “Fail 98% of the Time & Still Be Able to Make $11,453 Per Month.” According to the complaint, Lurn had no information supporting those claims, and very few, if any, consumers made money from the programs.
Programs included Kindle Cashflow University, which described a method involving near-copies of popular electronic books, and Email Startup Incubator, which promised passive income through affiliate and email marketing. The FTC also alleged that consumers who bought programs costing thousands of dollars were pitched additional coaching costing as much as $10,000. The complaint says Lurn continued selling its programs after receiving an FTC Notice of Penalty Offenses about earnings claims in October 2021.
The stipulated orders prohibit misleading or unsubstantiated earnings claims and other misrepresentations. Lurn and CEO Anik Singal were required to turn over $2.5 million for refunds. A $14,077,121 judgment was partially suspended based on their inability to pay.
In June 2024, the FTC sent more than $2.4 million to 1,922 consumers who purchased Lurn coaching or mentoring programs.
What is not established: The supplied documents describe complaint allegations and stipulated orders. They do not report an admission by Lurn.
Sources
Every claim above rests on one of these. Open them and check.
- Enforcement action September 28, 2023
- Enforcement action June 6, 2024
- Enforcement action June 6, 2024
Right of reply
If you are named here and something is wrong, dispute this entry. There is no charge, the route never expires, and your response is published unedited.
Other coaching & business opportunity entries
See all coaching & business opportunity entries, or browse the full record.
First recorded September 28, 2023 · Last updated June 6, 2024